Riverside Art

Branding completed for a local art supply store that had expanded beyond providing quality materials for artists, and wanted to highlight their other services: custom framing, reprographics and their gallery and gifts section. Another challenge they faced was their lack of recognizability for passing traffic since they were located in a nondescript gray-facade building with an aging sign. A bold logo was developed that incorporated an abstract box, which was then utilized as the basis for the sub-branding of their different departments. Paired with a bright and unique color palette, the branding was carried across to their signage, awnings, windows, stationery and website.